Clinique as a brand had an especially exciting Fall 2018 lineup. They launched two new lines, Clinique My Happy and Clinique ID—both fresh approaches to core Clinique products. These launches made use of bold colors with themes of layering, blending and customization. To celebrate, our Holiday program “Deck the Halls with Happy” played off these visual cues with with bright transparent, overlapping colors.
Designer — Primary packaging, secondary packaging, soft goods, art direction (carton photography)